• The Personalized Cleanser bottle standing on a plain white backdrop.
  • The Personalized Cleanser bottle with two more lying behind it, labelled: personalized active ingredients, calibrated surfactant blend, balanced pH.
  • A swipe of the creamy white cleanser, labelled: personalized active ingredients, calibrated surfactant blend, balanced pH.
  • A hand holding the Personalized Cleanser bottle.
  • The Personalized Cleanser bottle in a splash of water.
  • A woman holding the Personalized Cleanser bottle, a patch of lather on her cheek.

Personalized Cleanser

4.6 (8,249 reviews)

Designed to deeply cleanse while supporting the skin barrier. Formulated with concern-driven, clinically-proven ingredients and pH balanced for your skin type.

Use
AM & PM
Size
50 ml
Lasts
2 months
Free shipping
Dr. Stanley HollmigDr. Amy YuanDr. Nicholas Conley
Reviewed by PROVEN's science board
Dr. Stanley Hollmig, MD, plus our physics and chemistry leads.

Proof

Real skin. Real change.

Real people, real concerns — documented across their PROVEN subscriptions.

Before and after results for Kimberly C. — Acne · Redness
"It's so clear and I can go without makeup and it looks amazing. I used to be so ashamed to walk around with no makeup, had terrible acne! This has been a game changer for me!"
Kimberly C.Acne · Redness

Persistent inflammatory acne + barrier disruption = gentle sebum balance + barrier rebuild system.

1 of 6
Acne · 1 of 6

Clinical results

  • 100%

    Said their skin
    was clear

    Consumer study, 28 days

  • 90%

    Said their skin was
    rid of impurities

    Consumer study, 28 days

  • 87%

    Said it left their skin
    feeling fresh

    Consumer study, 28 days

The Diagnostic

47 factors. Read together.

Because your skin isn't shaped by just one thing — and a formula built around one input misses the rest.

Concerns

Hyperpigmentation, fine lines, sensitivity, breakouts — every concern you flag becomes a factor in your formula. Each one gets weighted by severity, not treated in isolation.

Environment

UV index, humidity, hard water, air quality, altitude — read by your ZIP code and refined every shipment. Where you live shapes what your skin needs as much as what you do.

Lifestyle

Sleep, stress, hydration, screen time, sun exposure, alcohol, exercise — the daily inputs that quietly change how your skin behaves. Updated whenever you tell us what's changed.

Biology

Age, gender, skin type, skin tone, pregnancy — the foundation your formula is built on. Determines which actives are safe and at what concentrations.
Macro close-up of skin showing texture, fine lines and hyperpigmentation
Your Concerns6 mapped
  • Redness — severity 82 of 100
  • Loss of firmness — severity 74 of 100
  • Hyperpigmentation — severity 68 of 100
  • Sensitivity — severity 56 of 100
  • Fine lines — severity 42 of 100
  • Acne — severity 31 of 100

Your Formula

Clinical-grade actives. Calibrated.

Each formula draws from a library of 100+ ingredients — chosen, dosed, and sequenced for your skin.

Tone protected, from the first step.

Most pigment damage starts at the sink. Yours lifts what blocks your actives and calms what would flare.

  • Azelaic Acid

    Azelaic Acid

    Calms the inflammation that turns breakouts into lasting marks.

    Targets melaninEvens tone
  • Pomegranate Extract

    Pomegranate Extract

    Polyphenols that counter oxidative stress while you wash.

    AntioxidantBrightens
  • Green Tea Extract

    Green Tea Extract

    EGCG quiets the inflammation that leaves marks behind.

    CalmsPrevents marks

13–30 actives per routine.

Every PROVEN regimen draws from a 100+ ingredient library. The Skin Genome decides which actives, at what concentrations, in what sequence.

Your Ritual

How to use.

Morning and night — it takes under a minute.

  1. Step 1Cleanse morning and night

    Massage onto damp skin for 30 seconds, then rinse with lukewarm water and pat dry. At night it lifts sunscreen, pollution and the day's buildup; in the morning it resets skin for your day routine.

  2. Step 2Gentle enough for twice a day

    Your formula is pH balanced for your skin type and supports the barrier, so cleansing twice a day leaves skin clean, never tight.

  3. Step 3Follow while damp

    Apply the rest of your routine to skin that's still slightly damp — actives absorb better and you lose less moisture.

  4. Step 4Stay consistent

    Use it every day. Your skin recalibrates over 8–12 weeks — and your formula evolves right along with it.

Product credentials

  • Developed with
    Dermatologists
  • Made
    in USA
  • Cruelty
    Free
  • U.S.
    Patented
  • Clean
    Ingredients
  • Non-Toxic
    Ingredients

From the community

Real skin. Real routines.

Creators trying PROVEN — first takes, check-ins, full-year arcs.

Reviews

All questions

What makes the Personalized Cleanser different?

It’s formulated for your unique skin profile and delivers multiple benefits in one step. Your formula helps cleanse thoroughly, refresh the skin, and support an overall balanced feel without over-drying.

How long will my Cleanser last?

With regular use twice daily, your cleanser typically lasts 6–8 weeks. Actual duration may vary based on how much you use per wash.

Does it remove makeup and sunscreen?

It helps lift away light makeup, sunscreen, and daily buildup. For heavier or waterproof makeup, we recommend double cleansing for best results.

What if my skin reacts or changes?

Contact our skincare experts, and we’ll adjust your formula at no extra cost within 30 days

How is my Cleanser personalized?

Your Cleanser is powered by PROVEN’s Skin Health Index™—our revolutionary skincare database built from billions of validated data points, including peer-reviewed research, clinical studies, and real-world insights. Our SkintellectAI™ technology then translates those insights into a personalized formula that cleanses and tones, tailored to your skin type and environment.

How long until I see results?

First visible differences — tone, hydration, comfort — show up around week 2 for most customers. Deeper changes (texture, firmness, pigment, fine lines) build over 8–12 weeks as the actives accumulate. The 12-week mark is when most customers see measurable change across every concern their formula was built to address.

Will my formula actually change over time?

Yes. Adaptive Formula reviews your profile before every shipment — against the season, your skin's reported progress, and any change you've flagged in a follow-up quiz. Most adjustments are small (a concentration shift, a new ingredient swapped in), but every batch is reviewed. The point isn't that the formula changes constantly — it's that the formula tracks you instead of you tracking it.

What if it doesn't work?

30-day money-back guarantee. No questions, no return shipping cost. If something isn't right, message your skincare advisor — most issues are solved by a formula adjustment, not a refund. Either way, the risk is on us.

Can I pause or cancel my subscription?

Anytime. Skip a shipment, change your cadence, pause for travel, or cancel — all in your account, no email or call required. The system reformulates whenever you reorder, even if there's a long gap between shipments.

How is this different from Curology?

Curology builds one prescription serum that treats one concern (typically acne or aging). PROVEN builds a full 3-step routine that treats every concern on your skin at once — main and secondary — and updates the formula based on your skin's progress and the season. Curology treats one thing. PROVEN treats all of it.

What if my skin is sensitive?

Sensitivity is one of the 47 factors the diagnostic reads. If your skin is reactive, your formula is built around lower-strength actives, barrier-rebuilding ingredients, and a sequence that introduces stronger components gradually. Customers with sensitive skin make up 41% of our subscriber base.

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