Privacy Policy

Last updated: June 10, 2026

Thank you for taking the time to read our privacy policy (the “Privacy Policy”). At PROVEN Group, Inc. dba Proven Skincare (“Proven Skincare”, “we”, “our” or “us”), your privacy is of the utmost importance. This Privacy Policy sets out how we collect, use, process, store, and disclose your personal information on https://www.provenskincare.com/ (the “Website”) and in providing skincare and beauty products (collectively, the “Services”). By accessing and using our Website and Services you freely and expressly consent to the collection, use, processing, storage, and disclosure of your personal information as set out in this Privacy Policy.

 

1. SOURCES OF PERSONAL INFORMATION

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

3. BUSINESS PURPOSES FOR COLLECTING PERSONAL INFORMATION

4. HOW WE DISCLOSE PERSONAL INFORMATION

5. YOUR PRIVACY CHOICES

6. COOKIES AND TRACKING TECHNOLOGIES

7. SECURITY

8. RETENTION

9. CHILDREN’S PRIVACY

10. THIRD-PARTY LINKS

11. CHANGES TO THIS PRIVACY POLICY

12. CONTACT US

 

1. SOURCES OF PERSONAL INFORMATION

We may collect personal information that you provide when you:

  • Visit our Website.
  • Use our Services.
  • Register and/or login through our Website.
  • Sign up for our email newsletter or other communications.
  • Interact on social media such as liking, commenting, or direct messaging our profiles.
  • Use our web features such as when you access interactive tools, quizzes, or other digital features on our Website.
  • Provide reviews or testimonials.
  • Contact us.

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

Information you provide:

  • Basic identifying information such as name, alias, email address, phone number, mailing address, date of birth, signature, and other identity authentication data.
  • Payment information such as credit and debit card numbers, and billing address. 
  • Username and password for which you used to create and access your account and other information.
  • Preferences and other profile information.
  • Order information such as your purchases, returns, exchanges, shipping address, and product preferences.
  • Any information shared when contacting customer service, including communications via email or phone.
  • The personal data you provide when you complete surveys and respond to quizzes.
  • User-generated content such as photos, reviews, testimonials, and other content you submit on our Website or through social media references.
  • Our Website offers you the ability to interact with us by signing up for email communications.

Information we automatically collect:

  • Metadata and analytics for your use of our Website and Services, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.
  • We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with the Website and Services and to personalize your experience with our Website and Services. Learn more about our cookie use below.

Information from third parties:

  • When you interact with our Website or through our brand on a social media platform, we may collect certain information that you make available to us such as website metadata, your social media account ID, your social media ‘likes’, click-throughs to our Website, or custom interactions. We may combine this information with information provided by third-party data providers in order to communicate, advertise, or market our Services to you.


‘Sensitive’ Personal Information: When you complete our Skin Quiz with your consent, we may collect certain personal information that may be deemed ‘sensitive’ under certain privacy laws, including health information such as skin conditions, sensitivities, treatments, or concerns.

We may also additional categories of collect personal information with your consent.

3.BUSINESS PURPOSES FOR COLLECTING PERSONAL INFORMATION

We use the personal information we collect for the following purposes:

  • To provide and improve our Website and Services.
  • To fulfill your completed orders.
  • To communicate with you.
  • To process payments securely.
  • For customer support.
  • To communicate with you, including via our newsletter.
  • For marketing or promotional purposes.
  • For other business and legal purposes, such as to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.
  • For any other purpose with your express consent.

4.HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your information with your consent. We may also disclose your information with our corporate affiliates, as well as vendors or service providers, which includes:

  • Contact information to businesses and service providers who help us communicate with you. For example, we disclose your information to Klaviyo, Inc. who helps us send our newsletters, and to Attentive who helps us send SMS communications.
  • Contact and order information to businesses and service providers that help us deliver your orders and manage returns.
  • Contact, order information, and information you provide in your user-generated reviews to Yotpo, Inc., who helps us manage reviews and testimonials.
  • Payment information to service providers that serve as our payment processors.
  • Contact information and information from your inquiries to service providers that help us provide our chatbot. This may include disclosure of the communications with our chatbot provider, Gorgias, Inc. The contents of the communications will not be used for any purpose other than to support us, but are also subject to Gorgias’s applicable terms of service and privacy policy.
  • Provide artificial-intelligence powered features. For example, we may disclose your user-generated content to OpenAI and Anthropic. The contents of the personal communications will not be used for any purpose other than to support our Services, but are also subject to OpenAI, Inc. (terms of service and privacy policy) and Anthropic PBC (terms of service and privacy policy)
  • Automatically collected information associated with our website analytics and other service providers who manage and optimize our Website and Services.
  • Automatically collected information to businesses, service providers, and third parties that provide marketing and advertising services (see ‘Cookies and Tracking Technologies’ for more information on your choices with these services.

In addition, we may disclose your personal information in order to: 

  • Protect the legal rights of our company, our employees, our agents, and our affiliates.
  • Protect the safety and security of our customers.
  • Detect and protect against fraud.
  • Comply with law or legal process. For example, in certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet law enforcement requirements or a court order, subpoena, or other judicial, administrative, or investigative proceedings.
  • Conduct due diligence or complete a legal transaction related to the sale of our business or any assets. For example, we may disclose your personal information with potential acquirers, mergers, or partners exclusively to evaluate the proposed business transaction or organization change. You will be notified via email and/or a prominent notice on our Website of any change in ownership or materially different uses of your personal information, as well as any choices you may have regarding transfers of your personal information.

We may disclose de-identified, aggregate, or anonymous information for any purpose. This means that the information does not identify specific individuals.



You have the right to exercise the following choices with our use of your personal information:

  • Access the personal information we maintain about you. 

  • Delete the personal information we maintain about you. Please note we may be required by law to retain certain information in compliance with accounting, tax or other legal obligations.

  • Correct inaccurate personal information we maintain about you.

  • Opt out of certain uses of your personal information, notably:
    • Marketing Emails: To opt out of marketing e-mail communications, you may click the ‘unsubscribe’ link in the marketing emails. We may continue to send you non-commercial service messaging if legally necessary.
    • Targeted advertising using cookies or emails: Refer to our ‘Cookies and Tracking Technologies’ section below for your choices.

  • Opt out of or limit our use of your sensitive personal information: We only collect potentially sensitive personal information when you complete our Skin Quiz. To opt out of or limit our use of this information, contact us at privacy@provenskincare.com and refer to our ‘Cookies and Tracking Technologies’ section below to limit the collection by cookies.

You can exercise these rights by contacting us at privacy@provenskincare.com.


Like many companies, we use cookies and similar technologies (such as clear gifs, web beacons, tags, and similar technologies) to collect information about your browsing activities, your interactions with our Website and Services, and to serve targeted ads and for the purposes described in this Privacy Policy. There are a number of ways to opt out of having your online activity and device data collected through these services, which we summarize below:

  • Opting Out of Cookie Use in Our Cookie Preference Center.You can opt out of cookies via our cookie preference center.
  • Targeted Advertising Using Your Email Address. If we have collected your email address, it may be used for targeted advertising on other websites, including through social media. To opt out of this use, please email us at privacy@provenskincare.com
  • Advertising Industry Opt-Out Tools.You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info
  • With Each of Our Advertising Vendors Individually. The following third party advertising services partners offer opt-out features that let you opt-out of use of your information for interest-based advertising or profiling:

Third Party Advertising Services

Google

Google Advertising Opt Out

Meta 

Meta Ads Preferences

Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.


We maintain reasonable safeguards to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure. Choose an account password that is hard for others to guess and don’t reveal it to third parties. If you use a shared public computer, do not opt to have your login ID or password remembered and be sure to log out of your account when you finish.


We will retain your personal information only for as long as it is necessary for the purposes of fulfilling our Website and Services or otherwise as described in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


9. CHILDREN’S PRIVACY

We do not intentionally collect any personal information from children under the age of 13 (or 16 in California). If you are under the age of 13 (or 16 in California), please ask a parent or guardian for help in using our Website or purchasing any products. If you believe we have obtained personal information associated with children under the age of 13 (or 16 in California), please contact us at privacy@provenskincare.com and we will delete it.

Our Website and Services may contain links to other websites or services. We do not exercise control over the information you provide, or is collected by these third party websites. We encourage you to read the privacy policies or statements of the other websites you visit.


We may update this Privacy Policy from time to time as we update or expand our Website and Services. If we make material changes, we will post the updated Privacy Policy on this page with a ‘Last Updated’ effective date of the revisions and will endeavour to alert our email subscribers or Services users in advance of any changes. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Website and Services. 


If you have any questions about our privacy or security practices, or if you would like to submit a privacy request, you can contact us by email at privacy@provenskincare.com or at:

PROVEN Group, Inc.
7901 4th Street #4916
St Petersburg FL 33702