Age Spots Are Personal. Your Moisturizer Should Be Too.
PROVEN analyzes 47 factors — including the specific causes behind your dark spots — to formulate a moisturizer that's yours alone.
Three Reasons Your Dark Spots Haven't Faded
ingredient match
Wrong actives for your spot type
Sun-damage spots, hormonal dark spots, and post-inflammatory marks each respond to different active ingredients. Age spots form when melanocytes overproduce melanin in response to UV exposure, hormonal shifts, or chronic inflammation — and a single brightening formula can't address all three causes equally. Your PROVEN formula targets the specific mechanism behind your spots.
concentration
Wrong dose for your skin
The same active ingredient at the wrong concentration either irritates or underperforms. A 20% vitamin C isn't twice as effective as 10% — it's often just more irritating. Your formula calibrates every concentration to your sensitivity, so you get results without the tradeoff.
system design
Products working against each other
When your moisturizer, serum, and SPF come from different brands, ingredients can cancel each other out — or react. PROVEN formulates your entire routine together. Protection and correction in one system, designed to compound.
What Changes When the Formula Is Built for You
PROVEN doesn't sort. It generates. The Skin Genome Project cross-references your biology, environment, and life against the world's largest skincare database — and produces a formula that has never existed before.
skin factors analyzed per profile — genetics, climate, stress, UV history, sensitivity
data points in the Skin Genome Project — studies, ingredients, products, outcomes
Your UV
Exposure
High
formula adjusted
Spot Type
Solar
targeted actives
Your skin changes. Your formula adapts. Two U.S. patents in AI-powered skincare personalization. The first ever issued in the category.
Who built this
The Science Behind the System
PROVEN was co-founded by Amy Yuan, a Stanford-trained computational physicist whose AI personalization technology won MIT's AI Idol award before the company had significant revenue. The technology was recognized on its own merits.
Two U.S. patents. More than 100,000 unique formulations produced. A database built from over 20,000 peer-reviewed studies and 20,000 ingredients analyzed. The system didn't start with marketing and add science. It started with science and proved it worked.
Then it kept working. More than 100,000 people stopped guessing. 80% chose to keep their formula — not because they were locked in, but because results compounded over time.
MIT AI Technology of the YearYour Routine. Your Results.
Step 1
The quiz (3 minutes)
Answer questions about your skin, your environment, and your life. The quiz maps 47 factors — not to categorize you, but to formulate for you.
Step 2
Your formula
PROVEN's AI generates your personalized moisturizer — formulated for your specific dark spots, made fresh, shipped to your door. Want the full routine? The cleanser and night cream are built to work with it.
Step 3
Visible change
Personalized
Cleanser
Prepares your skin without stripping — calibrated to your barrier sensitivity and water hardness.
Personalized
Day Moisturizer
Formulated from 47 skin factors to fade your specific dark spots while protecting against new ones.
Starting at $45.04
Personalized
Night Cream
Targets repair and recovery while you sleep — ingredients chosen to complement your day formula.
Better alone. Best together.
All three products share one formula logic — ingredients in each are chosen to complement the others, not compete. The full system starts at $99.
Real Skin. Real Fading.
Source: Images submitted by PROVEN users.
Rachel M. · Austin TX"Two months with PROVEN and my aesthetician asked what I changed. One brand. That was the answer."
Karen T. · Seattle WA"I thought I needed a prescription. Turns out I needed a moisturizer actually made for my skin."
Diana L. · Miami FL"Six months in — my skin hasn't looked this even in years."
Frequently Asked Questions
Yes — when it contains the right actives at the right concentration for your specific type of dark spot. Skin cell turnover takes 28+ days, so visible fading typically begins at 4–8 weeks. PROVEN's personalized formula targets the individual cause behind your spots, which is why it outperforms generic brightening moisturizers designed for a statistical average.
Drugstore moisturizers use one formula for everyone. PROVEN's Skin Genome Project analyzes 47 factors — including the environmental, genetic, and lifestyle drivers behind your specific dark spots — and generates a unique formulation from a database of over 20,000 ingredients. It's the difference between a recommendation and a formula built from scratch.
PROVEN's 30-Day Happiness Guarantee means your formula gets adjusted, not refunded. Reformulation is free — and it's how the system gets smarter about your skin. Most customers see meaningful improvement within 4–8 weeks.
Most customers notice smoother texture in 2–3 weeks and visible spot fading by 4–8 weeks. Skin cell turnover takes time. PROVEN's adaptive system continues optimizing your formula as your skin responds.
Your personalized day moisturizer starts at $45.04. The full system — cleanser, moisturizer, and night cream formulated together — starts at $99. Most people spend more than that cycling through generic products that weren't made for their skin.
Sensitivity is one of the 47 factors PROVEN analyzes. Your formula's ingredient selection and concentrations are both calibrated to your tolerance level — efficacy without irritation.
Your Dark Spots Have a Pattern. Your Formula Should Match It.
3-minute quiz. Personalized formula. Adapts when your skin changes.
Cancel anytime · Free reformulation · 100K+ unique formulas